Facebook Announces App Verification Program + A Revenue Model
It’s a big news for Facebook but not so big news for all the third party app developers.
Facebook yesterday released the guidelines for their app verification program which pretty much means that third party application developers have to pay $375 every year from now on if they want to be in the verified or rather “elite” developers group to receive some special treatment such as some free advertising credits, special placement in the application directory, increased visibility in the news feed, etc.
Though the $375 won’t guarantee a place in the verified group, application developers have to pass the verification checklist first, which simply are (official guidelines here):
- Applications should be Meaningful
- Applications should be Trustworthy
- Applications should be Well-Designed
Developers have to pay the inclusion fee only after all these criterion are met. Now imagine if all the 48000 application developer applied for the inclusion and paid $375 each. That would be $18 extra million dollars added to the revenue. Not a bad idea! And to top it up, it’s not an once off fee. Developers have to pay this fees every year. Great! Go Facebook!
[Via TechCrunch]
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